Hello, I'm Samantha, a product designer & builder based in the Bay Area.

My journey has been about closing the gap between complex systems and the people who use them. I spent years designing multimodal knowledge experiences for Amazon Alexa, then took that expertise to the next level by co-founding Agave—a B2B SaaS company I built from zero-to-one.

These experiences taught me that great design doesn't happen in a vacuum. It happens at the intersection of user needs, engineering reality, and business strategy.

I thrive in that intersection. Whether I'm crafting a design system or building a prototype, my goal is always the same: to turn ambiguity into clarity, and complex constraints into products that people genuinely love.